Lori Cook - Changing the Channel

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Lori Cook, Vice President of Global Services, Channels and Emerging Markets is turning up the volume on channels. She tunes into BMC's partners and channel strategy, and queues up what's working, and why. Have you read the recent Forrester report that puts BMC in a leadership position for our Configuration Management Database (CMDB)? Wondering why it's the only viable CMDB in the market today, who coined the terms "CMDB" and "BSM," and what in the world are BMC and IBM doing as partners? Lori can set the record straight on these, and more. If you are an industry analyst or BMC partner, you'll want to tune in.

There is a lot of industry interest in the relationship between IBM and BMC. BMC's relationship with IBM is strong, Lori says, and discusses the reasons why we are teaming up and in what areas. Why should BMC customers care? Well, this relationship results in a better end-user experience ... for you. Partnership in high definition: It's Lori Cook on TalkBMC now.

Resources

The Register: IBM and BMC team up in service management push

Bio

Lori Cook is the Vice President of Global Services, Channels and Emerging Markets at BMC Software, focusing on extending BMC's growth in all market segments through partners, especially in the emerging growth segment. Prior to joining BMC, Lori was a 24-year IBM veteran, where she was responsible for over $3.7 billion in services revenue for the Western United States. While at IBM, Lori created IBM's Emerging Markets services strategy, which is still in effect today. Lori's career includes several management and leadership positions at IBM including the development of multiple programs with business partners and emerging growth. Lori has been named by VARBusiness as one of the Top 100 Channel Executives and resides in Napa, California.

Production Credits

Ynema Mangum, Producer, Show Host
Dana Farver, Communities Editor-in-Chief
Tom Parish, Audio Producer
Kimberly Stone, Web Development Manager
Scott Ebner, Music, Audio Mixing, Web Developer

If you're interested in contributing to TalkBMC or you have an idea for a topic, please contact Ynema Mangum at talkbmc@bmc.com.