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        <title>TalkBMC - Write On</title>
        <link>http://talk.bmc.com/blogs/blog-marques/michele-marques</link>
        <description></description>
        <language>en-us</language>
        <generator>Plone 2.0</generator>

        
            
                  <item>
                      <title>Going green in information development</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/green_IDD</link>
                      <description>When I work at a job that produces many pages of documentation, how can I reduce my environmental footprint? </description>
                      <author>mmarques</author>
                      <pubDate>Mon, 11 Feb 2008 15:53:26 -0600</pubDate>
                      
     
        <category>BMC Software</category>
     
     
        <category>Environment</category>
     
     
        <category>Green IT</category>
     
     
        <category>Printing</category>
     
     
        <category>information development</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  <p>At home, I've been trying to reduce my environmental footprint more and
  more. My town keeps adding more items to the recycling list and now they
  collect compostable materials.&nbsp;Although ready&nbsp;to <a
  href="http://nomoregarbage.wordpress.com/">say no to
  trash</a>,&nbsp;&nbsp;I've reduced my garbage to a not-so-full garbage bag
  every two weeks. You're probably doing something similar. We switched our
  bulbs to compact florescent (CFL), and even switched from paper to cloth
  napkins.</p>

  <p>I work as an information developer, and mostly I work on user and
  administrator guides. That means that I'm producing pages and pages of
  information. So, how do I reduce the number of pages being printed?</p>

  <p><b>Reducing the amount of printed documentation sent to customers</b></p>

  <p>Last fall, I asked: <a
  href="http://talk.bmc.com/blogs/blog-marques/michele-marques/printed_manuals">
  Are printed manuals a thing of the past</a>?&nbsp;My iPod came with&nbsp;a
  small instructive brochure in the&nbsp;box, and the rest of the
  documentation was available online.</p>

  <p>&nbsp;<a href="http://www.bmc.com/">BMC Software</a>&nbsp;customers can
  &nbsp;download software, instead of ordering a physical box. But customers
  have indicated that even when they get a physical kit, they don't need all
  the printed manuals. Now customers will get electronic copies of
  documentation, and will only get printed copies on request.</p>

  <p><b>Working online instead of on paper</b></p>

  <p>If you're not an information developer, you might think that all my work
  is always online. Of course, I do my writing on the computer. But reviews
  and proof reading used to take place in a mix of paper and online.</p>

  <p>Now, almost all work is taking place online. We can do proof reading from
  the PDFs. I enable commenting in PDFs, so that editors and reviewers can add
  their comments even from Acrobat Reader. They don't have to print drafts of
  my guides. And as a bonus, it's easier for me to work from their online
  comments, because I don't have to decipher handwriting.</p>

  <p><b>What are you doing?</b></p>

  <p>What are you doing to reduce your environmental impact at work? I'd love
  to hear what else I could be doing.</p>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
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     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/bmc+software"
                      rel="tag">BMC Software</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/environment"
    rel="tag">Environment</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/green+it" rel="tag">Green IT</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/printing" rel="tag">Printing</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/information+development"
    rel="tag">information development</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/technical+writing"
    rel="tag">technical writing</a></strong>
           
     </span>
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                  <item>
                      <title>Resolutions for 2008</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/resolutions2008</link>
                      <description>Are you the type of person who makes resolutions for a new year? I am.</description>
                      <author>mmarques</author>
                      <pubDate>Thu, 03 Jan 2008 21:43:02 -0600</pubDate>
                      
     
        <category>blogging</category>
     
     
        <category>resolutions</category>
             
      <content:encoded><![CDATA[
  <p>&nbsp;I always like setting goals for the year, and then trying to meet
  as many as possible. When I was young, I would make long lists of all sorts
  of things I'd like to do - but it was impossible to get everything done.</p>
  Now I like to make goals that are achievable, but will improve on what I'm
  currently doing - or will help me reach long-term goals. <br />
   <br />
   One of my goals for this year is to write more regularly in this blog. I'm
  striving for weekly entries, which should be achievable. If I make it a
  regular habit, maybe some weeks I'll write more entries.<br />
   <br />
   I saw resolutions in other blogs:<br />
   

  <ul>
   <li><a
   href="http://thankfullyyours.wordpress.com/2007/11/24/my-2008-resolution-join-me/">
   Write 365 thank you notes in 365 days</a></li>

   <li><a
   href="http://geekymom.blogspot.com/2007/12/2008-resolutions.html">Exercise
   and declutter the house</a>&nbsp; (those should be mine, as well)</li>

   <li><a href="http://kara-gnome.livejournal.com/84402.html">Write and submit
   short stories</a> (and related resolutions)<br />
   </li>
  </ul>
  <br />
   What are your resolutions for this year?<br />
   <br />
   
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
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   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
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     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/blogging"
                      rel="tag">blogging</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/resolutions"
    rel="tag">resolutions</a></strong>
           
     </span>
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                  <item>
                      <title>When low-tech becomes hi-tech</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/low-tech</link>
                      <description>I still use pen and paper to take notes during meetings. But now I can use my low-tech preference to meet hi-tech needs.</description>
                      <author>mmarques</author>
                      <pubDate>Thu, 27 Dec 2007 09:55:58 -0600</pubDate>
                      
     
        <category>Web 2.0</category>
     
     
        <category>XML</category>
     
     
        <category>blogging</category>
     
     
        <category>hi-tech</category>
     
     
        <category>low-tech</category>
     
     
        <category>pen and paper</category>
             
      <content:encoded><![CDATA[
  <br />
   

  <p>&nbsp;Often, when I look at news how technology might affect writing, I
  envision myself sitting at a computer, using some new software that lets me
  use XML tags to mark up my content, or that uses Web 2.0 to interact with my
  readers.<br />
  <br />
   But today, I am sitting on my sofa, writing this blog entry, not on my
  laptop, but with <a href="blog-entry">pen on a piece of paper</a>. It looks
  and feels like old technology, but really it's new. The pad of paper is
  clipped into a special board (actually, a computer, although it barely
  resembles one), and the pen - although it does write with ink - is sending
  signals to the board. The board captures what I write (or draw). After, I
  will upload this entry to a more traditional computer, and run the tools I
  typically think of as hi-tech to complete the publication process.<br />
  <br />
   How else can low-tech be harnessed to meet our hi-tech needs? Do you have a
  favorite low-tech tool that you wish could meet your hi-tech needs?</p>

  <p><br />
  </p>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
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  <a
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   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/low-tech&title=When low-tech becomes hi-tech">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/web+2.0"
                      rel="tag">Web 2.0</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/xml" rel="tag">XML</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/blogging" rel="tag">blogging</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/hi-tech" rel="tag">hi-tech</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/low-tech" rel="tag">low-tech</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/pen+and+paper"
    rel="tag">pen and paper</a></strong>
           
     </span>
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                      <title>DITA keeps on growing</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/DITA_expands</link>
                      <description>Still think DITA is just for technical writing? The standard might be expanding to include enterprise business documents.</description>
                      <author>mmarques</author>
                      <pubDate>Tue, 04 Dec 2007 20:26:47 -0600</pubDate>
                      
     
        <category>DITA</category>
     
     
        <category>DITA specialization</category>
             
      <content:encoded><![CDATA[
  <p>It looks like DITA will continue to evolve... this time, to include an
  open standard specialization to handle enterprise business documents.<br />
  </p>

  <p>I read at <a
  href="http://www.thecontentwrangler.com/article/dita_for_business_documents_new_oasis_committee_says_yes/">
  The Content Wrangler</a> that a new OASIS committee is being formed to
  explore this use of DITA. Apparently, they're looking for committee members,
  so if you'd like to get involved, check out <a
  href="http://www.thecontentwrangler.com/article/dita_for_business_documents_new_oasis_committee_says_yes/">
  the article</a> for more information.</p>

  <p>As a technical writer, this could be pretty cool. Imagine if all business
  documents were written with DITA specializations. Perhaps I could pull
  planning and design topics into technical documentation. People throughout
  the organization could pull topics from manuals into their documents.<br />
  </p>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
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  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
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        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/DITA_expands&title=DITA keeps on growing">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/dita"
                      rel="tag">DITA</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/dita+specialization"
    rel="tag">DITA specialization</a></strong>
           
     </span>
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                      <title>Launching a Social Media Club chapter in Toronto</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/social_media</link>
                      <description>Tonight I attended the kick-off meeting of the Social Media Club in Toronto.</description>
                      <author>mmarques</author>
                      <pubDate>Wed, 24 Oct 2007 10:04:29 -0500</pubDate>
                      
     
        <category>social media club</category>
             
      <content:encoded><![CDATA[
  <p><a href="http://blog.robinyap.com/">Robin Yap</a> and I planned a meeting
  to launch the Toronto chapter of the <a
  href="http://www.socialmediaclub.org/">Social Media Club</a> (SMC). This
  evening over dinner, we met others interested in the SMC and discussed our
  involvement in social media, and what we'd like to get from the SMC.</p>

  <p>Some of the topics we'd like to discuss at future meetings include:</p>

  <ul>
   <li>Best practices for using various social media tools (such as blogging,
   Facebook, LinkedIn)</li>

   <li>How to attract readers to your blog</li>

   <li>Using social media for social activism</li>
  </ul>
  We agreed to use multiple social media to publicize the group, and I started
  a <a href="http://www.facebook.com/group.php?gid=5829048442">facebook
  group</a>, to facilitate future planning.<br />
   <br />
   
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
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  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
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        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/social_media&title=Launching a Social Media Club chapter in Toronto">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/social+media+club"
                      rel="tag">social media club</a></strong>
           
     </span>
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                      <title>Initiating a Social Media Club chapter in Toronto</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/SMC_Toronto</link>
                      <description>I've been enjoying blogging, and using other social media, such as LinkedIn and Facebook. I'd like to learn more about the corporate use of social media, and how better than by joining the Social Media Club? Some of us are trying to start a chapter in Toronto. </description>
                      <author>mmarques</author>
                      <pubDate>Mon, 15 Oct 2007 23:44:32 -0500</pubDate>
                      
     
        <category>Social Media Club</category>
     
     
        <category>social media</category>
             
      <content:encoded><![CDATA[
  <p>&nbsp;<a
  href="http://talk.bmc.com/blogs/blog-mangum/ynema-mangum/">Ynema</a> keeps
  sending me all these invitations to intriguing meetings of the Austin
  chapter of the <a href="http://www.socialmediaclub.org/">Social Media
  Club</a>. Austin's a little far to travel, but I found out that some people
  in Toronto are interested in starting a chapter.</p>

  <p>I joined the mailing list, and some of us are setting up a meeting to
  explore the possibility of a chapter. If you're in Toronto, and want to join
  us, we'll be meeting:</p>

  <p>When: Tuesday, October 23, 6:30 pm</p>

  <p><b>Update: modified location</b><br />
  </p>

  <p>Where: <a href="http://www.springrolls.ca">Spring Rolls</a> (Yonge &amp;
  Bloor location of this restaurant, 2nd floor)</p>

  <p>So we can adjust the reservation, please let us know you're coming
  by:</p>

  <ul>
   <li>Using Facebook to indicate your attendance to <a
   href="http://www.facebook.com/event.php?eid=5573327636">the event</a></li>

   <li>Using Yahoo Upcoming events to indicate your attendance to <a
   href="http://upcoming.yahoo.com/event/296721/">the event</a></li>

   <li>Or leaving a comment here (note that comments are moderated on this
   blog and do not show up immediately)<br />
   </li>
  </ul>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
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  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/SMC_Toronto&title=Initiating a Social Media Club chapter in Toronto">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/social+media+club"
                      rel="tag">Social Media Club</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/social+media"
    rel="tag">social media</a></strong>
           
     </span>
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                      <title>DITA round-up</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/DITA_roundup</link>
                      <description>This week, I saw a presentation by Michael Priestley, one of the editors of the DITA standard. He talked about some cool new directions for DITA and pointed out a bunch of useful links.</description>
                      <author>mmarques</author>
                      <pubDate>Sun, 14 Oct 2007 21:56:00 -0500</pubDate>
                      
     
        <category>DITA</category>
     
     
        <category>DITA Open Toolkit</category>
     
     
        <category>DITA specialization</category>
     
     
        <category>DITA user groups</category>
     
     
        <category>OASIS</category>
             
      <content:encoded><![CDATA[
  DITA was designed for modular information, such as technical publications,
  help systems, or web sites. But now, more people are trying to use DITA to
  fit their needs.<br />
   <br />
   <b>New and cool things are happening with DITA</b> 

  <p>Apparently, lots of people are creating specializations. It's not so
  surprising that companies are creating their own specializations, which
  allows them to use DITA in a way that better fits their needs.<br />
  </p>

  <p>What was surprising was seeing how a large number of organizations and
  other groups are working together to create specializations that are
  available for others to use. For example, there are specializations being
  developed for the manufacturing industry, for the pharmaceutical industry,
  and for learning and training.</p>

  <p>The learning and training specialization gives me hope that information
  topics developed by IDD could be reused by instructional designers.</p>
  <br />
   

  <p><b>Link round-up</b></p>

  <p>I checked out the links that Michael Priestley mentioned. They're a great
  source for more information about DITA.</p>

  <ul>
   <li><a
   href="http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=dita">OASIS
   DITA Technical Committee</a> - This is where the work behind DITA as an
   open standard is happening. If you're new to DITA, check out their DITA
   FAQ. You can find out what's happening with the DITA standard, and with the
   subcommittees for specializations that might become standards. And, of
   course, more links.</li>

   <li><a href="http://dita-ot.sourceforge.net/">DITA Open Toolkit</a> - This
   toolkit is a free open source implementation of DITA in Java. I've heard
   that it's not trivial to implement, so this is probably only for those
   serious about trying DITA without a commercial product.</li>

   <li><a href="http://dita.xml.org/">DITA online community</a> - This
   community is hosted by OASIS. It lists news and events, includes a wiki,
   and even <a href="http://dita.xml.org/node/1846">tutorials</a>. It also
   includes <a href="http://dita.xml.org/blog">blogs</a> about DITA.<br />
   </li>

   <li><a href="http://tech.groups.yahoo.com/group/dita-users/">DITA Users
   Yahoo group</a> - If you have questions about using DITA, this is a place
   to pose questions, and possibly get answers.<br />
   </li>

   <li><a href="http://ditausers.org/">DITA Users.org</a> <a
   href="http://ditausers.org/"></a>- This is a well-organized one-stop site
   for resources, tools, tutorials, and examples. Members get file storage
   space, access to the web-based XML editor DITA Storm, and other
   services.<br />
   </li>
  </ul>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
  src="http://static.technorati.com/pix/fave/btn-fave2.png" /></a>&nbsp;
  &nbsp;<img src="http://images.del.icio.us/static/img/delicious.small.gif" />
  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/DITA_roundup&title=DITA round-up">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/dita"
                      rel="tag">DITA</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/dita+open+toolkit"
    rel="tag">DITA Open Toolkit</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/dita+specialization"
    rel="tag">DITA specialization</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/dita+user+groups"
    rel="tag">DITA user groups</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/oasis" rel="tag">OASIS</a></strong>
           
     </span>
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                      <title>Canadian Thanksgiving</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/Thanksgiving</link>
                      <description>Today is Thanksgiving in Canada. As in the U.S., it's a time to gather together with extended family, eat a big turkey dinner, and renew acquaintance with people you don't always see so often. My family celebrated yesterday. Today, with my belly still full of turkey and sweet potato, I think about how October will be like a month-long professional Thanksgiving.</description>
                      <author>mmarques</author>
                      <pubDate>Mon, 08 Oct 2007 11:16:14 -0500</pubDate>
                      
     
        <category>BMC UserWorld</category>
     
     
        <category>DITA</category>
     
     
        <category>Facebook</category>
     
     
        <category>LinkedIn</category>
     
     
        <category>STC</category>
     
     
        <category>Social Media Club</category>
     
     
        <category>Ynema Mangum</category>
     
     
        <category>communication</category>
             
      <content:encoded><![CDATA[
  <p>This month, I'll be renewing acquaintances with technical communications
  professionals, and meeting more people in the communications family. It will
  be a time to fill my head with new ideas, and to have meaty
  conversation.</p>

  <p><br />
  </p>

  <p><b>DITA</b></p>

  <p>On October 9, I'll attend the monthly meeting of the <a
  href="http://www.stctoronto.org/">Toronto chapter of the Society for
  Technical Communications</a> (STC). Michael Priestley, will be speaking
  about the adoption of <a href="http://dita.xml.org/">DITA</a> in a wide
  range of contexts, and about DITA 1.1. I've heard Michael Priestley about
  the basics of DITA. I'm interested to find out how various organizations are
  adapting DITA to their needs.</p>
  <br />

  <p><b>Social Media Club</b></p>

  <p>About a month or so ago, <a
  href="http://talk.bmc.com/blogs/blog-mangum/ynema-mangum/">Ynema Magnum</a>
  invited me (along with other talk.bmc bloggers) to a meeting of the Social
  Media Club. Unfortunately, I couldn't attend, as the meeting was in Austin,
  but Ynema pointed out that there are chapters of the Social Media Club all
  over. The Toronto chapter hasn't taken off yet, but we do have a <a
  href="http://lists.socialmediaclubmail.com/mailman/listinfo/smc-toronto">mailing
  list</a>. Robin (one of the other members of the mailing list) and I are
  planning a meeting later this month, to help get the Toronto chapter
  started. By the way, if you're in Toronto and interested in social media
  (such as blogging, and social networks, such as <a
  href="http://lists.socialmediaclubmail.com/mailman/listinfo/smc-toronto">LinkedIn</a>
  and <a href="http://www.facebook.com">Facebook</a>), consider joining the <a
  href="http://lists.socialmediaclubmail.com/mailman/listinfo/smc-toronto">mailing
  list</a>, so that you can find out about the October and future
  meetings.</p>
  <br />

  <p><b>Advanced technical communication and project management</b></p>

  <p>At the end of this month, I'll head out to New Orleans for <a
  href="http://www.lavacon.org">Lavacon</a>, the conference for advanced
  technical communication and project management. I'm looking forward to
  meeting in-person with technical communications professionals whom I've
  mostly dealt with on-line, and sharing great ideas on managing technical
  communications projects.</p>
  <br />

  <p><b>What about you?</b></p>

  <p>If you'll be at any of these events, please do say hello. I love meeting
  people in the professional communications family. If these events don't work
  for you:</p>

  <ul>
   <li>Communicators, find out if there's an <a
   href="http://www.stc.org/membership/chapterSearch01.asp">STC chapter</a>
   near you, or a <a
   href="http://socialmediaclub.pbwiki.com/LocalTeams">social media club
   chapter</a> near you.</li>

   <li>BMC product and solution users, consider going to <a
   href="http://www.bmc.com/userworld/vancouver/">BMC UserWorld</a>.<br />
   </li>
  </ul>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
  src="http://static.technorati.com/pix/fave/btn-fave2.png" /></a>&nbsp;
  &nbsp;<img src="http://images.del.icio.us/static/img/delicious.small.gif" />
  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/Thanksgiving&title=Canadian Thanksgiving">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/bmc+userworld"
                      rel="tag">BMC UserWorld</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/dita" rel="tag">DITA</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/facebook" rel="tag">Facebook</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/linkedin" rel="tag">LinkedIn</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/stc" rel="tag">STC</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/social+media+club"
    rel="tag">Social Media Club</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/ynema+mangum"
    rel="tag">Ynema Mangum</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/communication"
    rel="tag">communication</a></strong>
           
     </span>
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                      <title>Could Facebook influence technical communication?</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/facebook</link>
                      <description>How would technical communications look on the Facebook platform?</description>
                      <author>mmarques</author>
                      <pubDate>Fri, 28 Sep 2007 23:28:56 -0500</pubDate>
                      
     
        <category>Facebook</category>
     
     
        <category>Web 2.0</category>
     
     
        <category>documentation</category>
     
     
        <category>information</category>
     
     
        <category>online help</category>
     
     
        <category>social media</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  <p><a href="http://www.scriptorium.com/palimpsest/2007/09/facebook.html">On
  Palimpset, Sarah</a> blogged that she has recently joined <a
  href="http://www.facebook.com/profile.php?id=617240046">Facebook</a> and
  mused whether Facebook could be used for technical support or other
  technical communications.</p>

  <p>I started wondering what documentation might look like on Facebook or
  other social media. Currently, most documentation is the equivalent of Web
  1.0 - printed manuals, PDFs, online help, and other forms that present
  useful information, but don't allow users to reorganize the information, to
  add to it, or to communicate. Communications with users are typically
  handled separately from documentation.</p>

  <p>What might documentation look like on the Facebook platform or other
  social media (Web 2.0) platforms?</p>

  <p><b>What is salient about Facebook for documentation?<br />
  </b></p>

  <p>On your Facebook profile, information is presented in modules. These
  modules are typically small, although some expand to fit the content. As a
  user, you can control which modules to display, as well as their location on
  the screen.</p>

  <p>Facebook provides space for you or others to write ("the wall").
  Additionally, many of the modules provide space to add comments. Notes can
  be used for longer, article-length pieces of information.</p>
  On a user's profile, Facebook lists some of the user's friends, along with a
  link to display all friends.<br />

  <p><b>How are these features relevant to documentation?</b></p>

  <p>Information modules aren't new to technical writing. They're a key aspect
  of <a href="http://www.cmpros.org/">Content Management Systems</a>, and have
  really taken off with XML and <a href="http://dita.xml.org/">DITA</a>. If we
  are using Facebook as a model, these information modules, would mostly
  contain small chunks of information, although some would expand for the
  needed content.</p>

  <p>The user would be able to control which types of modules to display, and
  where to locate them on the screen.</p>

  <p>Users would be able to annotate the documentation. These might be
  comments added to individual topics. If this were help on a multi-user
  system, each screen would have a place for messages, which could be a forum
  for adding tips or asking questions.</p>

  <p>Facebook is about people; the friends displayed are part of the user's
  social network. For documentation, instead of friends, a list of related
  topics would be listed. If the list were over six, six topics would be
  listed, with a link to the complete list of related topics.<br />
  </p>

  <p><b>Can you give an example of how this might work?</b><br />
  </p>

  <p>On Facebook, your profile is centered around you, the user. Everything is
  about you and your friends. For documentation, we must find another starting
  point. For example, if Facebook-like documentation were provided as a help
  system, the starting point could be the user's screen when clicking
  Help.</p>

  <p>Information modules might be available to:</p>

  <ul>
   <li>List all tasks that can be performed on the current screen (with links
   to more information about the tasks)</li>

   <li>List all tasks that include the current screen.</li>

   <li>Describe the purpose of key fields on the screen.</li>

   <li>Provide keyboard shortcuts, or other sorts of accelerators.</li>
  </ul>
  Notes would be available to present concepts and procedures relevant to the
  current screen.<br />
  <br />
  A list of related tasks would be available.<br />
  <br />
  The user could writer on "the wall" to write notes to himself (or other
  users) about the current screen, and to pose questions that other users (or
  someone in Support) might answer.<br />
  <br />
  <b>Does this seem like too much information to fit on one screen?</b><br />
  <br />
  Perhaps. But if the system is as configurable as the Facebook profiles, the
  user can remove any modules that he doesn't want to see. Also, he can
  arrange the modules in any order or column, so that the overall layout meets
  his needs.<br />
  <br />
  <b>What about other social media platforms?</b><br />
  <br />
  What about them? What do you think documentation would be like if it used a
  platform based on <a href="http://www.myspace.com">Myspace</a>, <a
  href="http://www.linkedin.com/in/mmarques">LinkedIn</a>, or <a
  href="http://www.twitter.com">twitter</a>? Does Facebook inspire you in a
  different way?<br />

  <p>If you have your own vision, write it up in your blog, and leave me a
  comment. I'll post a round-up of the entries.<br />
  </p>
  <hr />
  <br />
   <br />
   

  <p><a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
  src="http://static.technorati.com/pix/fave/btn-fave2.png" /></a>&nbsp;
  &nbsp;<img src="http://images.del.icio.us/static/img/delicious.small.gif" />
  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  <hr />
  <br />
   <br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/facebook&title=Could Facebook influence technical communication?">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/facebook"
                      rel="tag">Facebook</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/web+2.0" rel="tag">Web 2.0</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/documentation"
    rel="tag">documentation</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/information"
    rel="tag">information</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/online+help"
    rel="tag">online help</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/social+media"
    rel="tag">social media</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/technical+writing"
    rel="tag">technical writing</a></strong>
           
     </span>
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                      <title>Are printed manuals a thing of the past?</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/printed_manuals</link>
                      <description>I still find paper instructions with my software and hardware products, but there are fewer manuals, and the manuals are getting smaller. What sort of documentation do you get with the iPod?</description>
                      <author>mmarques</author>
                      <pubDate>Sat, 01 Sep 2007 15:29:20 -0500</pubDate>
                      
     
        <category>BMC Software</category>
     
     
        <category>documentation</category>
     
     
        <category>iPod</category>
     
     
        <category>technical  writing</category>
             
      <content:encoded><![CDATA[
  <p>For many years I've heard the debate over whether to include printed
  manuals with the products. It seems like the move to PDF, online help,
  wikis, and blogs must finally be making a dent in how much we print, because
  one of the printer manufacturers is running a <a
  href="http://adage.com/article?article_id=120115">big ad compaign</a> in an
  attempt to get people to print more.</p>

  <p><b>What sort of documentation do you get with the iPod?</b><br />
  </p>

  <p>Recently, I finally got an iPod. Of course, as a writer, I find myself
  paying attention to how they provide documentation, and it gives me some
  ideas for documentation minimalism.&nbsp;Even with their simple
  design,&nbsp;Apple includes a small printed manual. More&nbsp;of a
  mini-brochure with just a few basics to get started.</p>

  <p>You have to go online to get a more complete manual. But what a great
  idea!&nbsp;Besides not wasting paper on printing (I didn't print my copy), I
  have the latest version.</p>

  <p>But even if you don't look at the manual, some of the less obvious
  features are displayed on the iPod where you need it. For example, a note in
  the Contact section provides instructions on how to load contacts if you
  don't synchronize with outlook. Or when I accidentally created an on-the-go
  play list, an additional on-the-go play list appeared and included a note
  explaining the feature.<br />
  </p>

  <p>&nbsp;<b>What does this mean for documenting larger products?</b></p>

  <p>The iPod is a simple consumer device. Although it's a great device, it
  supports only limited functionality (not that I necessarily want it to do
  more). Does the iPod's documentation offer any suggestions to how to improve
  the documentation experience for products that offer greater functionality,
  such as BMC Remedy Service Desk?</p>

  <p>To me, it seems like there are a few lessons that can be learned:</p>

  <ul>
   <li>In the box, include printed materials only to cover the bare minimum of
   what people need to know to get started. This highlights what is needed to
   get started, and doesn't overwhelm people with information that they need
   only later.</li>

   <li>Make the bulk of the manuals available on-line (although electronic
   copy included with the product distribution media might also work).<br />
   </li>

   <li>Provide help where they need it. Does this mean context-sensitive help?
   Field-level help? Help panels embedded in the product at key points? I'm
   not sure.</li>
  </ul>
  <b>What about you?</b><br />
   <br />
   How do you like to receive your product information? Do you have any
  examples of what works for you? and what doesn't? Leave a comment - I'd love
  to read your thoughts.<br />
  <br />
   
  <hr />

  <p>&nbsp; <a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img alt="Add to Technorati Favorites"
  src="http://static.technorati.com/pix/fave/btn-fave2.png" /></a>&nbsp;
  &nbsp;<img src="http://images.del.icio.us/static/img/delicious.small.gif" />
  <a
  onclick="window.open('http://del.icio.us/post?v=4&amp;noui&amp;jump=close&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'delicious', 'toolbar=no,width=700,height=400'); return false;"
   href="http://del.icio.us/post"><font color="#800080">Save this page to
  del.icio.us</font></a></p>
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/printed_manuals&title=Are printed manuals a thing of the past?">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/bmc+software"
                      rel="tag">BMC Software</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/documentation"
    rel="tag">documentation</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/ipod" rel="tag">iPod</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/technical++writing"
    rel="tag">technical  writing</a></strong>
           
     </span>
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                      <title>Do you remember how to... ?</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/forgetting-skills</link>
                      <description>Sometimes in the rush to learn new skills, we forget old skills</description>
                      <author>mmarques</author>
                      <pubDate>Wed, 15 Aug 2007 10:56:31 -0500</pubDate>
                      
     
        <category>Mark Cuban</category>
     
     
        <category>XML</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  <p>Recently, I read on Mark Cuban's blog how he realized that he's <a
  href="http://www.blogmaverick.com/2007/08/11/i-forgot-how-to-write">forgotten
  how to write</a>. He's been taking notes electronically and become
  proficient at it - then when he was stuck in a meeting trying to take pen to
  paper, he realized that his skills had degraded.</p>

  <p>I don't think I'll forget how to put pen to paper. After a brief
  experiment with electronic note-taking, I returned to hand-written notes.
  His post makes me wonder, however,&nbsp;whether there are other skills I've
  forgotten, and whether they'll prove useful again. For example, when I first
  started using a computer to write, I had to insert all sorts of mark-up tags
  in the middle of my writing. There was no WYSIWIG capability on terminals,
  and my PC didn't even have a graphics card.</p>

  <p>Now, of course, I can write and mark my text as bold or italic with the
  click of a button, and see the effects of my mark-up. Will I ever need to
  see tags as plain text again? It could be a useful skill to relearn for
  working with XML. What do you think?</p>

  <p>Have you ever forgotten a skill and wanted to use it again?</p>
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/forgetting-skills&title=Do you remember how to... ?">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/mark+cuban"
                      rel="tag">Mark Cuban</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/xml" rel="tag">XML</a></strong>
           
           |&nbsp;
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                      <title>Does anyone care what technology I'm using?</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/technology</link>
                      <description>Does anyone outside of information developers care what technology we're using? </description>
                      <author>mmarques</author>
                      <pubDate>Fri, 10 Aug 2007 15:45:19 -0500</pubDate>
                      
     
        <category>FrameMaker</category>
     
     
        <category>HTML</category>
     
     
        <category>XML</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  <p>When I'm writing a guide, white paper, or even a blog entry, does anyone
  care what technology I'm using? To a certain point, it's the content that
  matters, and not how it got there. But technology can affect how that
  information is presented. It's not just whether you're reading my content in
  a PDF, HTML pages, or a help system. For example, the right graphic tools
  can make it easier to create certain types of illustrations (such as flow
  diagrams) or to annotate my illustrations.</p>

  <p>It can also make a difference to all the people who work with me in
  producing documentation. Although I might be the person doing the writing,
  there are many people who play a role: product managers requesting new
  documents, subject matter experts (developers and others) providing
  information and reviewing documents, editors, and translators.</p>

  <p>At times I've had discussions with subject matter experts on whether I
  use Microsoft Word or Adobe FrameMaker to create documents. Experts who like
  to write want to be able to enter their changes directly to the document -
  and they all have Microsoft Word. FrameMaker, however, is often the tool of
  choice for technical writers.</p>

  <p>Do writers still have these discussions when they create HTML or XML
  documents? After all, developers often have tools fo editing HTML and XML
  documents. And tools shouldn't matter as much if we don't use proprietary
  file formats.</p>

  <p>And what about moving to a content management system? That can change
  workflows for everyone who touches the document.</p>

  <p>If you're not an information developer or technical writer, do you care
  what tool I'm using?</p>
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/technology&title=Does anyone care what technology I'm using?">digg it</a>            
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     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/framemaker"
                      rel="tag">FrameMaker</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/html" rel="tag">HTML</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/xml" rel="tag">XML</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/technical+writing"
    rel="tag">technical writing</a></strong>
           
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                      <title>Documentation in an Agile environment</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/AgileDocs</link>
                      <description>Writers are concerned about documentation in an Agile environment. Here are my two cents.</description>
                      <author>mmarques</author>
                      <pubDate>Sat, 04 Aug 2007 18:56:09 -0500</pubDate>
                      
     
        <category>Agile development</category>
     
     
        <category>agile</category>
     
     
        <category>documentation</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  More and more developers are moving to Agile. As a result, information
  developers and technical writers are struggling with the best approach to
  creating documentation in an Agile environment. We don't want to write too
  much too early, for fear we will have to rework the document, as features
  change in subsequent iterations.<br />
   <br />
   Anne Gentle <a
  href="http://justwriteclick.com/2007/08/04/what-makes-a-doc-plan-agile/">blogged
  about creating a Documentation Plan in an Agile</a> environment. Her
  approach is to keep the doc plan high-level, and not get into all the
  details. My approach is to include updates to the doc plan in the schedule.
  I plan to work on the most solid features first, and update plans with each
  iteration.<br />
   <br />
   One great suggestion from Melody Locke is to <a
  href="http://talk.bmc.com/blogs/blog-gentle/anne-gentle/mlocke-cloning-not-opt">
  include documentation in the acceptance criteria</a>. I like this suggestion
  regardless of the development methodology being used. If documentation is
  truly part of the product, the product isn't complete without appropriate
  and accurate documentation.<br />
   <br />
   I'm still fairly new to agile. But I like getting feedback from customers
  early on. When we receive customer feedback in the early stages, it's easier
  to make adjustments. When I get feedback on the documentation, I have time
  to make the guides better serve the customer's information needs.<br />
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/AgileDocs&title=Documentation in an Agile environment">digg it</a>            
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     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/agile+development"
                      rel="tag">Agile development</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/agile" rel="tag">agile</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/documentation"
    rel="tag">documentation</a></strong>
           
           |&nbsp;
                      <strong><a
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    rel="tag">technical writing</a></strong>
           
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                      <title>Two way communication</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/Two-way-communication</link>
                      <description>Are we speaking with each other? Or am I talking to myself?</description>
                      <author>mmarques</author>
                      <pubDate>Sat, 28 Jul 2007 16:05:34 -0500</pubDate>
                      
     
        <category>blogging</category>
     
     
        <category>communication</category>
             
      <content:encoded><![CDATA[
  <p>As a technical writer, I'm used to much of my communication being
  primarily one-way, in broadcast mode. I write guides, help files, and white
  papers. I publish them. Then customers and others read the documents.
  Occasionally, I receive feedback. But for the most part, I'm broadcasting
  information.</p>

  <p>Once in a while I get to meet with customers, either in a conference call
  or in-person. That's a wonderful opportunity to get feedback, and also to
  discuss the customer's concerns. It's a real conversation - two-way
  conversation.</p>

  <p>But what about my blog entries? If nobody leaves a comment, I'm back to
  broadcasting information (in this case, my thoughts).</p>

  <p>Do you ever leave comments on blog entries? I do. Although, of course,
  not on every blog entry I read. It's a chance to enter a conversation with
  the author. Sometimes they reply to the comment.</p>

  <p>If you leave comments, what makes it more likely for you to leave a
  comment? If you don't usually leave comments, I invite you to make an
  exception - please let me know why you don't leave comments.</p>

  <p>If nobody leaves comments, perhaps I can use <a
  href="http://www.technorati.com/">Technorati</a> to check on the popularity
  of this blog. Feel free to add me to your favorites by clicking this
  button:</p>
  <a
  href="http://technorati.com/faves?sub=addfavbtn&amp;add=http://talk.bmc.com/blogs/blog-marques/michele-marques">
  <img src="http://static.technorati.com/pix/fave/btn-fave2.png"
  alt="Add to Technorati Favorites" /></a>
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/Two-way-communication&title=Two way communication">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/blogging"
                      rel="tag">blogging</a></strong>
           
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    rel="tag">communication</a></strong>
           
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                      <title>Welcome to my blog</title>
                      <link>http://talk.bmc.com/blogs/blog-marques/michele-marques/welcome</link>
                      <description>An introduction to Michele Marques and her Write On blog with talk.bmc.com.</description>
                      <author>mmarques</author>
                      <pubDate>Mon, 23 Jul 2007 16:38:30 -0500</pubDate>
                      
     
        <category>About Me</category>
     
     
        <category>IT service management</category>
     
     
        <category>ITSM</category>
     
     
        <category>Introduction</category>
     
     
        <category>blogging</category>
     
     
        <category>customers</category>
     
     
        <category>technical writing</category>
             
      <content:encoded><![CDATA[
  <p>Although I've been writing <a
  href="http://mmarques.vox.com/">personal</a> <a
  href="http://mmarques.livejournal.com/">blogs</a> for some time, I feel a
  little nervous with my first corporate blog here at <a
  href="http://talk.bmc.com/">talk.bmc</a>. I probably don't know you, and you
  don't know me. I'm no longer used to speaking publicly. Although many years
  ago at the <a href="http://www.schulich.yorku.ca/">Schulich School of
  Business</a>, I gave a presentation to 600 incoming MBA students.</p>

  <p>As a technical writer, I've become accustomed to anonymity. Plenty of
  people read what I write (manuals, white papers, technical bulletins, and so
  on), but only a few people know those are my words.</p>

  <p>In case you haven't already read my <a
  href="http://talk.bmc.com/blogs/blog-marques/mm-bio/">bio</a>, let me
  introduce myself. I started with <a href="http://www.bmc.com">BMC</a> a
  couple of years ago as a technical writer. I write about products in the <a
  href="http://www.bmc.com/products/proddocview/0,2832,19052_19426_53035210_143801,00.html">
  BMC Remedy IT Service Management</a> (BMC Remedy ITSM) suite and solutions
  using those applications.</p>

  <p>Recently, I had the opportunity to meet some customers. I came away from
  that meeting surprised and energized. Surprised - because some of their
  challenges were different from my preconceptions. Energized - because I had
  ideas I wanted to bring to our documentation that might enhance the customer
  experience. Hopefully, your experience.</p>

  <p>I'm glad to have this opportunity to blog at BMC, because this will give
  me a forum where I can talk about ideas and get feedback from: customers,
  people in environments similar to our customers, and to others who are
  facing similar challenges.</p>

  <p>Are you a customer? Are you providing IT service? I'd love to hear from
  you, to learn more about your challenges and what information you're
  seeking.</p>
  
     <div id="digg-container"><ul class="news-digg csshover">
        <li id="diglink1" class="digg-it"> <a target="_top" href="http://digg.com/submit?phase=2&url=http://talk.bmc.com/blogs/blog-marques/michele-marques/welcome&title=Welcome to my blog">digg it</a>            
        </li>
    </ul></div><div class="visualClear"></div>
     
     _____<br />
     tags:
     <span class="simpleBlogBylineCats">
           <strong><a href="http://www.technorati.com/tag/about+me"
                      rel="tag">About Me</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/it+service+management"
    rel="tag">IT service management</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/itsm" rel="tag">ITSM</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/introduction"
    rel="tag">Introduction</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/blogging" rel="tag">blogging</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/customers" rel="tag">customers</a></strong>
           
           |&nbsp;
                      <strong><a
    href="http://www.technorati.com/tag/technical+writing"
    rel="tag">technical writing</a></strong>
           
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