SxSWi 2008

I'm speaking on a panel at South by Southwest Interactive on the topic Social Marketing Strategies Metrics, Where Are They? What's your answer?

Here's the description:

Why are some CxO's afraid of social media and social networking? How can they leverage social media for marketing success? This panel will be a combination of forward vision and practical advice from vendors and enterprises that are successfully leveraging social media today for business results. We'll discuss the pros and cons of growing a social media effort from within or hiring a "ringer" to be part of the team. This is a new area for marketing management so the panelists will give their best advice on how to work with a manager who has no social media experience. Other questions to discuss will be: How do you deal with the essential truth that in social media sometimes everyone won't love you and say positive stuff about you? What is the best metric to focus on to gauge success of a social media effort? Does social media contribute to lead and revenue generation directly or indirectly?

Comment here or email me at ymangum at gmail. Thanks!