What is a producer's blog anyway?

Hi!  I'm Ynema Mangum, the producer and co-host for TalkBMC.  It's been a fascinating journey discovering that the voice of BMC isn't simply one marketing voice funneled and approved through a public relations team.  Rather, it is a collaborative and open voice that belongs to each and every employee, customer, and partner of BMC.  This voice is synergized by its connections and influences, and has breathed life in its collaboration and humanity.

I began my career as a co-op engineering intern for DuPont.  Next, I supervised a data center for ACS, and then joined the sales team at Xerox Business Services.  I benefited from a series of entrepreneurial opportunities, working across industries with companies trying to become more efficient with their business operations and had a place on IKON's national best practices committee.  My forte was print-on-demand and business process improvement.  I am a firm believer in best practices and I believe in standards.  But, cookie cutter approaches don't often work when you are trying to improve your business operations...especially if you desire a very different cookie.  I think you have to approach each business differently based upon the wants and needs of that entity.

I came to BMC as an R&D person.  I am an explorer by nature and technology fascinates me.  People do as well.  So, this job has been a good match for my personality and interests.  Technical marketing (or product management) was my first position here and I have great memories of being on the team that brought to market the world's first Web-based database management product.  This was also the genesis of the SmartDBA product line.  I worked my way from R&D into business unit marketing and then corporate marketing (gasp!).  Now, I'm part of a community where the product is...conversation.  These are conversations we have with our employees, business partners, analysts, and customers every day - but scaled to Internet proportions.  And, there's a lot of activity and interest when it comes to Web 2.0.  We've had over 100,000 downloads of our mp3s and have thousands of pages of content generated by our community members every month.

I've always subscribed to the notion that attaching myself to really smart people will help me evolve much more quickly.  I am reminded of that notion every day I work here.  Even though I've been at BMC for more than six years, the brilliance of my colleagues never ceases to amaze me.  I can walk to the Coke machine and talk to someone who's co-authored several books and has 27 patents, discuss Formula 1 racing and ITIL with a Brit who also loves golf, get level set on the IBM / BMC connection with our channel chief, begin to really understand Darwin Information Typing Architecure (DITA), or have a conversation with someone who actually understands the Theory of Automata.   And, how many software companies really "get it" enough to talk about Open Source and Linux like we do?

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