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Adobe's stepping up their tech writer toolkit? Adobe's stepping up their tech writer toolkit?

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Is Adobe wooing the tech writer market?

I'll speculate freely about whether Adobe's working on a tech writer workflow or toolkit, bouncing off of The Content Wrangler's prediction of a Technical Writing Suite from Adobe. (Thanks for the trackback enablement, Scott Abel!) And what a cool concept, a suite of tools that work together to help us tech writers, similar to Adobe's Creative Suite. If the creatives can get such a bundle, why not the technical writers as well?

Here's an interesting article and interview about Adobe's newly sparked interest in RoboHelp. My favorite quote from this article has to be:

"But if Adobe truly intends to market an authoring tool called RoboHelp in 2007, it faces at least two challenges-in the user base and the code base. Macromedia's stewardship did little to improve the RoboHelp technology-its aging kadov-laced HTML editor, the tack-on functions (some 12 years old) and a WebHelp output that's like the bumblebee: it's a miracle it flies. And as for the users-we know that story from several directions. " from David Locke, WordSmith LLC.

Last week I attended the Benefits of Structured Authoring and Migrating in Preparation for XML webinar from Adobe (and played the Yeti batting a penguin Flash game while waiting for the presentation to start, a.k.a Pingu Throw). In it the presenter mentioned a DITA plug-in for FrameMaker (as well as other plug-ins, even though he said you can do all the XML authoring you want to with just FrameMaker. He probably should have qualified that as "FrameMaker plus plug-ins.") Today's seminar starts in about a half hour and it's titled "FrameMaker and DITA" ( register here).

My take? Give us the tools and we'll build some cool information systems. What do you think about bundled software systems geared towards a specific user base?


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Tuesday, July 11, 2006 in information design  |  Permalink |  Comments (2)

targeting user bases

Posted by Cote' at 2006-07-17 19:44
That's a good example of what I call (for lack of a better phrase) "selling configuration and behavior." It's one way to make money off open source: provide the running platform for free, but sell the bits that drive how that platform is used. In your example, the DITA backing, or, another example, compliance with the latest governance guidelines.
Anne Gentle

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